STEFANOS TSITSIPAS IS THE NEW CANALI GLOBAL BRAND AMBASSADOR

With a playing style defined by precision, grace, and individuality, Tsitsipas embodies a contemporary masculinity rooted in self-awareness, balance, and quiet strength — values that resonate profoundly with Canali’s vision of elegance. This partnership marks a natural evolution following Canali’s debut collaboration with FC Internazionale Milano, deepening the brand’s connection with the world of sport, not just as performance, but as a refined form of self-expression.

Tsitsipas is more than an elite athlete. He is a modern-day aesthete — Greek by birth, European in spirit, and universal in outlook. His approach to the game is measured and intentional, echoing the classical ideals of harmony, discipline, and inner beauty. On the court, his signature one-handed backhand — a rare and cultivated choice — speaks of a man who values character over convention, form as much as function.

This same pursuit of singular refinement and expressive craftsmanship has defined Canali for over 90 years. From the atelier to the arena, the shared language of excellence is written in gestures: the movement of the fabric, the roll of a shoulder, the poised motion of a forehand. Here, style and sport converge — not in spectacle, but in gesture, rhythm, and presence.

“Stefanos stands for more than performance, he represents values we believe in deeply: dedication, composure, and the constant pursuit of excellence, He brings depth, integrity, and a strong sense of identity — qualities that align naturally with our vision”. — Stefano Canali, President and CEO.

Through this collaboration, Tsitsipas will be featured in exclusive editorial content, official appearances, and bespoke campaigns that explore a new expression of modern elegance — an elegance that moves, breathes, and performs with grace under pressure. He will wear Canali creations that mirror his own values: quietly confident, impeccably constructed, and timelessly relevant.